Naturally Fit run by Aimee provides fun and challenging fitness classes year round outside. The benefits of outdoor exercise are reflected in the bright and breezy identity. Aimee is an energiser bunny so we needed to create a mascot for her! Keep doing what you’re doing Aimee…

The identity needed to be flexible and fun, as well as capturing the benefits of outdoor exercise without the worthiness. We built accessibility and warmth into the identity to match Aimee’s friendly – everyone is welcome, approach. 

Naming, Identity Design, Social Templates, Promotional Apparel and material