Health & Her was born out of the need to provide simpler information from experts about menopause and perimenopause symptoms. A successful retail website providing advice and a range of carefully selected products was established.
Building on their success, Health & Her aimed to create a range of branded vitamin supplements that offered simple solutions to common symptom clusters for women in perimenopause and menopause. Together we developed an evolved ‘badged’ identity for the range that built on the web logo by increasing its standout and ‘identifiability’ for life in a busy retail environment. We then married this with a clear and simple product architecture that allows customers to find the best product to suit their Lifestage and help with their symptoms.
The range continues to expand as more and varied products are added, a plan built into the architecture from the beginning. To date we have created artworks for USA, Germany and Holland.
Packaging Design, Identity Design, Icon Design, Print Artwork Production.
“I have worked with Clare for more than 10 years. Clare and the morph team have been an integral part of our company’s success. Our packaging design has helped us secure listings in Boots, Holland & Barrett, Superdrug, Sainsburys, Waitrose in the UK, Europe and USA and is always loved by buyers. Clare can always be relied upon to deliver on time and on budget and come up with great design.”
Kate Bache - Founder & MD of Health & Her
