We had the pleasure of partnering with Cool Ventures to refresh their brand identity and align it with their evolved vision. Through some engaging and insightful strategy games, we discovered that Cool Ventures is deeply committed to their customer’s needs and empowering the founders they work with. What they truly needed was a unique brand identity they could recognize, connect with, and trust.
As renowned business advisors to SMEs in the South West for over a decade, they required an identity that not only showcased their expertise but also strengthened the relationships they have built. To establish a trusted brand, we prioritized visibility, understanding that customers cannot trust what they cannot find. Thus, we developed a distinctive brand identity that serves as a guiding signpost while embodying the empowering nature of their advisory services. Additionally, we emphasized the importance of communicating in the language of their customers, using straightforward and relatable branding that fosters brand trust through clarity and accessibility.
Identity Development Design, Trade Banner, Leaflet Design and Visual Language
“We value that Clare has taken time to get to know our business. Not only is she a great designer but she understands the importance of branding for any business, big or small. Through a number of engaging activities she helped us define the Cool Ventures brand values and created a new identity which stands out from our competitors. Day-to-day marketing activities are much easier now as Clare equipped us with a clear brand toolkit, various digital design elements and marketing collateral that makes an impact. Thank you Clare, for being flexible, patient and insightful!”
Laura Lewis – Marketing Manager
