Accordant Solutions approached us with a distinct challenge as their team struggled to determine which design assets to use, leading to wasted time and further confusion within their brand identity. They required assistance to harmonize their visual language with a comprehensive framework of design guidelines and coordinated assets. We guided the team through a transformative process that not only established a cohesive and practical identity but also deepened their understanding of their collective vision and strategic direction.

Following our initial collaboration, we were engaged in a second phase to realign the evolved identity with a renewed emphasis on the Cyber segment of the business. We assisted in reorganizing the assets to implement the necessary changes to the identity and website. Accordant continues to grow as we partner with them.

Identity Evolution, Website Overview Design, Brand Realignment and Guidelines + MS Digital Asset Library