Kind Organic was launched onto the market in a time when sanitary wear filled with chemicals were the norm and orangic sanitary wera was definitely seen as a hippy niche. Kind established a new more mainstraem appeal for a healthier alternative as well as educating the market on the now obvious benefits. Launched on a tight marketing budget, the packaging design communicated the key functional and emotional benefits of the brand and product. These were then promoted using a pack oriented range of key visuals.
Packaging Design, Identity Design and Key Visuals for Advertising
“I have worked with Clare for more than 10 years. Clare and the morph team have been an integral part of our company’s success. Our packaging design has helped us secure listings in Boots, Holland & Barrett, Superdrug, Sainsburys, Waitrose in the UK, Europe and USA and is always loved by buyers. Clare can always be relied upon to deliver on time and on budget and come up with great design.”
Kate Bache - Founder and MD of Kind Organic
