Clarity in briefing produces better design
I can help you get really clear on how you want to present yourself. We find what feels natural—creating authentic work that moves you forward with confidence and ease.
What kind of transformation do you need help with?
Four packages tailored to each stage of your business—create, evolve, grow, and maintain—each with a big-picture approach. Whether it’s just me or a wider team, I’ll shape the right solution for your needs and budget.
For founders
Design to get you up and growing
A paired back AI prompt ready package that allows you to create graphics with Ai from a solid differentiated base. We provide you with a smart ready for market design identity and all the digital assets you need to launch your business.
You’re established but need to evolve or revolutionise:
Design to keep pace with internal and external change
Your design no longer feels like it makes the best impression. To ensure the way you present your products remains relevant and fresh, let’s update your design to align with your internal growth and external shifts in the market.
Design to expand your customer base and drive sales sustainably
For companies looking to grow:
You want to expand out of your niche. Transitioning to a wider audience is an uncertain time. We ensure that you retain your core values while clarifying your visual and verbal communications to align with your new marketing and sales strategy.
Your external ‘in-house’ designer
For companies wanting ongoing support
Let me be your dedicated design partner ready to assist with emerging ad-hoc projects after our initial branding engagement. I carry out regular market and brand reviews along with insightful recommendations for ongoing development. This is available on a pro rata basis or a cost-effective monthly retainer to meet your continuous design needs seamlessly.
Costs for these services varies according to scope but to give you an idea of costs I use a £450 per day rate.
Trust is built over time. My priority is always building long term relationships with my clients, many of whom partner with me for years. But if you want to test the water with a small job or two that’s also welcome.
What exactly can we help you with?
I’m a packaging design geek. Taking you from idea to on shelf or helping you refresh or redesign your existing packaging. I have particular expertise and interest in health and wellbeing products.
Packaging Design
Identity Design
Defining your company’s identity is more than creating a logo (although that is the key part). A good identity provides you with a full visual languge to support all your communications.
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Brand Vision & Values Workshops - working out what approach is right for you
Visual Audits - How are you looking in your category
Audience mapping - What do your customer’s care about, and what do they want from you?
Naming - That one’s obvious but oh so difficult on your own!
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Logo Design - Your sign, your signature, your love mark, your mark of expertise.. your tomtem. A logo can all of these things.
Illustration & Phototography - Often times I can create bespoke illustration for you. When I can’t we have illustrators and photographers on hand.
Brand Asset library - A digital library of logos, images, illustrations. All the things you need to make you shine.
Design Guidelines - A set of principles and instructions on how to use the assets we’ve provided you. So you have a fighting chance when you turn to canva!
Pre-press Artwork Production - Creation of the files you need to supply your printer.
To ensure that your company, brand, marketing and design strategy operate in perfect alignment to achieve your vision, we employ our four-step empathetic design approach.
1. Finding the best way for you
Every project is kicked off with a conversation. The purpose is getting to a proposal including our best approach and costs. You can then decide if we are the ones for you.
Which design approach is right for your vision and values?
Outlining a proposal
2. Exploring your sweet spot
Get ready for an exciting phase filled with dialogue, engaging games, and enlightening discoveries. We kick things off by exploring the work you do, the problems you are facing and where you want to get to. Using these foundational insights we dive deeper into your unique area of expertise. Together, we will uncover what truly sets you, your company, products, and services apart.
An initial fact finding phase where we get to know all the details of your project
A half day or day workshop of interactive games and activities with the whole team to explore which design direction feels right for your vision and values.
3. How you relate to others
We conduct a comprehensive analysis of your design from the perspectives of both customers and competitors, identifying its key strengths and areas for enhancement. Our assessment includes a detailed overview of your brand’s current positioning and our strategic recommendations for design improvements.
A half day workshop mapping out your market and getting to know your key customers.
We report our finings and reccomendations back to you.
4. Connecting the dots
With clear design goals outlined in a focused design brief, we begin the creative transformation process to shape your visual language. We identify your distinct brand personality and style, then craft tailored solutions for you to chose from. After refinment we deliever your complete design guidelines, visual asset toolkit and all the specifics required to get you out making the best impressions.
An initial fact finding phase where we get to know all the details of your project
A half day workshop of interactive games and activities with the whole team to explore your values and vision.
The right team for every project
I bring the right people to the right projects, ensuring the expertise your company needs while keeping costs down. By streamlining collaboration, you won’t have to manage multiple projects with different teams. We’re always open to new partnerships—please get in touch to schedule a chat.
These are my trusted partners. We come together to make the best team for your needs.
Rob Devonport is a business architect and typlogie a tool that brings strategic insight to all our projects.
‘Hook more customers’ - Toby Farrow is an expert wordsmith bringing clarity to confusion.
Sarah Shergold adds marketing expertise to the mix, ensuring brand and sales strategies are always aligned.
Sarah Sheasby- a communications specialist supports purpose-led brands with story crafting, partnerships and engagement.
Our custom, authentic promotional photography effortlessly fits into your creative content, bringing your brand story to life and naturally engaging your audience