Acclaimed renewable energy software company Bitbloom required a comprehensive revision of its brand proposition and identity to reinforce its leading position in the market and provide clarity regarding its Sift product range. Sift stands as a robust, intuitive cloud-based software platform that delivers medium and long-term analytics for assessing the performance and health of wind and solar farms, all while automating and distributing insights through a seamless web interface.

The primary Bitbloom logo effectively symbolizes wind and sun-rays with a distinctive five-pronged mark. Additionally, a vibrant and engaging series of Sift Product Marks underscores the sophisticated capabilities of the software, delving into themes of data exploration and manipulation. This initiative encompasses product identity design, as well as packaging design and production.

Identity Development Design, Product Identity Ecosystem Design.